Digital marketing agency Bakermen launched their new strategic model called ‘Copernicus’, referring to the astronomer who proposed that the sun was stationary in the center of the universe and the earth revolved around it. A shift towards a client centric focus in marketing.

We had to find a way to guide the visitor through this elaborate and text-heavy strategic model. By adding animations, splitting the pages in different sections, adding a progress bar, and creating an overall light design, we keep the reader interested.

www.bakermen.com

To visualise this strategic theory, we created custom iconography based on old astronomical figures.