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RE°INVENTED

RE°INVENTED

Anne Nagels is the owner and designer of Re°Invented, an eclectic and playful upcycle clothing brand that makes new exciting fashion pieces out of old clothes.

Reusing fabrics and giving them a second life is translated in this brand identity by creating a modular logo that can be used and re-used in different ways. Each time, you can add a new layer to the design using different textures, pieces of fabrics, images, paint, … resulting in unique versions without losing the overall identity.

Anne has a scientific background and wanted to make a subtle reference to her past, using the shapes of Mendeleev’s periodic table, that can also be used in a modular way.
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